10 Inside Secrets to Google Adwords
- Part 2
Are you frustrated with spending your hard-earned
money on Google Adwords and losing more money than you make?
Part 2 of this series continues revealing the inside secrets
of successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 3 of this series,
simply send a blank email to googlearticle@superiormarketingpartners.com
to get a all three parts of this series of articles emailed
back to you automatically.
Secret #4 - Make separate AdGroups for each
keyword within Google Adwords
Google Adwords lets you create up to 25 campaigns
per account, with up to 100 AdGroups per campaign as of this
writing. It's important to organize your keywords into
separate AdGroups to maintain finer control over the ad text
for each keyword. If you had one AdGroup for the following
keywords: 'widgets', 'plastic widgets', and 'wooden
widgets', then the ads created for that AdGroup would have
to apply to all of the above keywords.
If your ad text reads: "50% off all plastic
widgets" and this ad is showing for the other keyword
phrases in the same AdGroup, then someone searching for 'wooden
widgets'
probably will not be inclined to click on your ad that is
focused on people searching for 'plastic widgets'.
The way to be sure each ad is focused on the
exact keyword phrase being targeted is to have a separate
AdGroup within your Google Adwords account for each keyword
phrase, and ad text that exactly matches that phrase. For
example, an AdGroup named 'Plastic Widgets' with the keywords
'plastic widget' and 'plastic widgets' can have an ad with
text that reads "50% off all plastic widgets" and
the people searching
for 'plastic widgets' will see the ad most relevant to their
search term. Create a separate AdGroup for 'wooden widgets',
etc. Now you can create ads with text that
matches the exact keyword phrase for which people are searching.
Secret #5 - Run tons of keywords in Google
Adwords
Most people that have Google Adwords accounts
find the top keyword phrases for their industry and run ads
for only those keywords. This is a big mistake. The top keywords
are the ones that have the most competition and also the lowest
click-through rates.
Smart Google Adwords marketers know that the more specific
a keyword phrase is the more people will click on the ad.
People that search for a keyword like 'widgets' are more likely
to skip over an ad targeting such a broadly targeted keyword.
However, 'large plastic widgets' is much more of a refined
search and there are far fewer advertisers with ads that target
that phrase so you get the double benefit of having fewer
ads in competition with yours and you can also run ad text
that exactly matches that keyword phrase!
Doing keyword research and compiling a large
list of keywords may be time consuming, but you will run rings
around your competition if you are willing to do what they
are not.
Secret #6 - Split-test your ads in Google
Adwords
As mentioned in Part 1 of this series of articles
on Google Adwords, it is critical to split-test your ads.
Google Adwords has a built-in feature that lets you automatically
rotate the appearance of your ads so different ads can be
shown an equal number of times (or weighted more heavily toward
the ad that gets more clicks if you prefer - you can change
this in the campaign settings). The benefit of this approach
is that you will be able to see which ad gets a better click-thru
rate (CTR).
Since Google Adwords rewards a higher CTR with
lower cost per click (CPC), it is crucial that you know which
ad has a better CTR. Sometimes just swapping the ad text that
appears on lines 2 and 3 will make a big difference in your
ad performance.
Secret #7 - Improve your ads in Google Adwords
So what do you do if you find that after split-testing
two different ads a clear winner emerges? Simple. Chuck the
lower CTR ad, keep the winner, and create a new ad to
split-test against the current reigning champion. By following
this split-test strategy, you will constantly be improving
your ads CTR and lowering your CPC.
How do you know when a clear winner has emerged?
Is it enough to have two ads that both have received 10 clicks
each? Or should you wait until you have 100 clicks each before
making the determination that one ad is superior to the other?
Statistically, a total of 100 clicks between the two ads will
mean the answer is fairly certain, while 200 clicks between
both ads is an almost definite certainty. What's stopping
you from finding qualified, motivated buyers and getting them
to your website when they are ready to buy? There is no better
marketplace for this steady stream of valuable traffic than
with Google Adwords. By employing the tips and strategies
outlined in this series of articles, you will be armed to
the teeth to convert those hard earned pounds spent on Google
Adwords into profits for your online business!
About the Author Ron Isaiah is an expert online marketer.
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