6 Ways to Keep Visitors Coming
Back to Your Website
To maintain a successful business website,
you have to keep your visitors coming back. Unless you offer
them something to come back to, then chances are they will not.
You will need content on your website that not only interests
them, but also changes regularly.
1)
Articles- Articles give your visitor something to read. Undoubtedly,
sometime in the future, you customer will have a question,
or want more information about the product or service that
they received from your business. If the articles pertain
to your business and the products and services that you offer,
then they will be able to access the information.
You do not necessary have to write these articles
yourself.
You can post information about your products
directly from the package, or makers website.
There are several article directories online
that provide good, quality content at no cost to you. It is
as simple as visiting the directories, searching for articles
that suit your business, and then copying them into your website.
You are only required to provide a link back to the original
authors website.
2) Contests- Who does not want to win something?
By offering contests (especially if they change frequently)
gives your visitors something to come back for. When the visitor
signs up for the contest you may also want to include a link
to your newsletter.
The key is to change the contest frequently,
whether it be weekly, monthly, or semi-annually. Just remember,
the more you change your contest the more times your visitors
will come back to your site.
3) Coupons and Discounts- You may want to provide
coupons or discounts for your previous clients to entice them
to return to your website.
You can use the coupons a number of ways. A
few ideas are:
-A buy one get one free.
-A specific percent discount (such as 10%)
-Free or discounted shipping
Discounts are easy to administer, provided you
have a shopping cart. The typical way discounts are given
is by code. A code word such as ìspringtimeî
allows customers with the code word to receive a discount.
Alternately, you may want to provide a printable
coupon on your, and accept it at your physical location.
4) Forums- Forums provide something that everyone
craves: conversation. If a forum is provided on your site,
the visitor will have a reason to visit your website frequently,
whether it be to ask a question when help is needed or to
keep up on a conversation.
You can host your forum from your site, or choose
to use a third party forum, whatever your prefer. Both have
their pros and cons, it just comes down to what is best for
your business.
5) Blog-- Believe It or not, people are interested
in what you have to say! A blog will not only allow you to
update your clients on your business and life, but it also
gives you a great opportunity to add those much needed keywords
to your website.
There are quite a few free applications available
that make blogging easy.
6) Newsletter- A newsletter is one of the best
ways to keep your visitors coming back time and time again.
You will want to include part of a unique article
or tip in your newsletter, and then a link to the rest. This
will force your viewers to visit your site to get the remainder
of the story.
Once again you do not have to write all the
content yourself. Using free article directories will cut
the time it takes to put a newsletter together in half. |
